It is Odd.......

........to define a thing by what it is not. Take cream cheese, for example. How do you market a non-dairy replacement?  What do you say at the table, "please pass the not-cream-cheese?" Actually, yes. Here's how those clever folks at Trader Joe's do it. You just gotta love 'em. (Good product, too, by the way - just like all their products).

Here's one of the things that chef Amy made with this product:  Vegan raspberry chocolate walnut brownies with not-cream cheese and a dollop of raspberry fruit spread.